Web design & indexing
norseCode - Offering a client based experience that incorporates digital functionality and website navigation, editorial work, publishing and corporate identity - all in the context of an evolving design and brand development philosophy.
Ask us about modernising or updating your web site
Why have a Website?
Considering that over 82.6% of the population, in France alone, is connected to the internet. They are spending more than 4 hours per day, surfing the net.
At present there are
more than a billion and a half
Websites active in September 2018.
When weighing the pros and cons of communicating through web design there are multitudes of considerations to be taken into account.
The importance of such a decision becomes more focused by considering the ease by which targeted communication with a desired audience can be attained and maintained.
All this is available 24/24 for meeting the needs of a modern moving society.
...Whether a small business, an association (under the law of 1901) or an individual, we can all find an important reason for doing this.
...To share a passion, a knowledge, a skill or a professional trade, to best find a niche market, new customers or to stay in touch with the existing client base.
Just to propose a few of the legion of possibilities.
It cannot be overstated, nowadays, that the website has become a primordial support for any communication and marketing projects...
... as witnessed by the enormous growth in customer online shopping requests accompanied by the explosion of e-commerce sites.
increasing use of online information
We are witnessing, during recent times, a withering of the classic media, such as newspapers and magazines.
This recent evolution greatly accentuates the growing importance of websites...
It is interesting that the most popular web content management program should be called "Wordpress".
Starting out life as a blog publisher, which allowed anybody to publish a page on the internet.
This has now evolved into flexible open source systems with endless possibilities through the numerous plugin contributions to its core.
Another major player is the "Joomla" management system with an advanced editor allowing contributors to easily update web page contents.
This CMS offers a wide range of features that can be added-on as well as being well supported and frequently updated.
find out more with NorseCode for further information and support for starting your new website, the possibility of a site update or improving the site SEO.
Following an important update for Google Chrome
, which now displays a message on websites that are not secure
It has become important to activate the secure protocol
within the internal site links and addresses.
This will insure the site confidentiality
and data integrity.
Sent by clients
or received from the web server;
such as images and codes.
You will notice in the navigator the apparition of a green padlock
on the left of the site address bar https://
The importance of web design and natural referencing
A. Based on the right selection of keywords together with a well constructed, coded, and illustrated content, that corresponds best to the strict algorithms used by the principal search engines, such as Google.
Therefore your site can simply be found by internet users because it is high up on the search results page.
B. OFF PAGE optimisation with back-links. These are simply links placed on other pertinent web sites that point, when clicked upon, to the web site being optimised.
These back-links can be in the form of social media websites, such as Facebook, or authoritative websites.
Otherwise put, those that agree to mutually link, by relevance, to the subject matter.
C. Google is changing how it sees web based searches in the future and is shifting from answers to "journeys"
- This means the journey will become the focal point for Google’s future of search.
- Increasingly, the search engine will know where you are in your journey quest, it'll remember what you did and where you most likely want to go.
- It wants you to discover and consume more content: therefore providing more content (ads), throughout this journey, instead of just pointing to pages that conform to keywords and pertinence.
- therefore reinforcing the adage "content is king".
- Because the context of a search will be taken into account, not necessarily a keyword; maybe you don't know the technical name for a new phenomenon that you're curious about. How does the search engine answer that journey?
- This is the application of an artificially intelligent interpretation, known as AI, of the vague explication of that, which, you're actually attempting to search for.
Consult with us as to how best this expertise can be applied to render a site optimal, based upon...
- Inspired Quality content - with text, visuals, Styles
- Good development with added features well organised and configured
- Natural and optimized referencing (SEO)
- Ethical SEO - White Hat referencing
- Quality back-link building
Web Design & Graphic communication
For an existing web design...
A new website project...
Building new websites using a CMS - Content management system; that makes the updating of new site content much easier. Such as modifying the text and images found in the site pages or articles (you dont need to be a developer!). The same can be said for certain functionalities (small applications that make a page visit a better experience) and their place on the page or, indeed the page chosen for their display.
In France, alone, you can count, daily, upon 52,7 millions web-surfers (83.8% of the population) in mai 2018, according to Médiamétrie
BenchmarkingSite auditCompetitors site audit
- Detailed results
- liste the principle lines and needs guiding the developement
-Logo, icons, images
DevelopmentWeb language codes
- Site construction
- Styling for Visuals
Integration with the CMS (content management system)
- added features and interactivity
Responsive web pages
ProductionChoice of Web Hosting providerWeb server type
Natural (organic) SEO
As a sort of site administrator; the webmaster's responsibilities are manifold, encompassing the entire website process. This can include site optimisation, frequent content updating (including design aspects, media and plugins) and the generale smooth functioning of a site in production.
Furthermore, global activities such as the creation of a new site and contents, integration, projet overseeing, publication and promotion, will insure such aspects as the optimal functioning of the coding, features and web visibility - SEO - as well as the security and hosting operations. In order to meet the visitors expectations a general field audit (or "benchmark") will help insure appropriate brand promotion.
Updating of an existing site already in production - with a general overhauling of the layout, Contents - graphics, media, texts, keywords - plugins as well as the site manager (CMS such as WordPress), fixing problems and dysfunctional processes.
Overhauling a site already in production with up to date aspects and visibilty in the search engines.
A solid backup strategy.
Inclusion of a test site, for configuring changes and testing an update's impact prior to installing it on a site in production.
Web Site Security - Backups frequency, database (onsite/offsite). Prevention: Attack, Administration Intrusion, appropriation, redirections and denial of service(Dos)attacks.
Management of the site content, and it's layout, including the visual appearance on the various types of devices that display it on a screen via a navigator, such as Mozilla Firefox or google Chrome. Functionalities which animate this web design such as dynamique on-screen positioning and transitions.
Our complete web services will accompany you throughout the creative aspects of site design whether for a new site or the revision of an existing site. We can meet the expectations of demanding visitors with a clear response to all their needs...
Whether it's for a NEW WEB DESIGN
...Or an EXISTING WEBSITE
A site in need of updating with a new, up to date look. By employing a technique called "Benchmarking", in order to be better placed, in search engine page results, than the competitors.
Therefore, to better serve your visitors, as well as capturing the attention of new visitors.
the web site is your stall with your product spread out and presented as a universal display
REFERENCING - for a optimal visibility on the web, because Your Web Site has become the best way to reach your visitors and to target their needs
PERFORMANCE - in order to be presented by your browser through balancing quality with download speed of all the images and codes
COMMUNICATION - Personal site, Informational site - present CLEARLY services and activities, Promotional site - to market your activities
e-COMMERCE - For online store sales, shopping generating revenue.
INTERACTIVE SITE - Allow the visitor to download information, submit requests, tracking? navigate and master the site.
EXCHANGE - of ideas and reactions; through a blog with articles and commentaries
RESPONSIVE layout - The website presentation can be scaled for different sized displays from large modern desktop flat-screen displays to narrow mobile phone displays
WEB HOSTING - Choices of who and how; the best service for a site's presence on the web
WEBMASTER - Multitude of responsibilities that insure the smooth running, web design, security and 24/24 access to the website
Web definitions ...
Adaptive Web design - Depending on the type of device used our sites look good on all mobile screens. The contents adapt to the screen size.
This can include prioritising and selecting contents for tablets and smart phones.
In this way the page is not clipped at the edges and stays automatically compatible for all the visitors.
In order to achieve this the web site contents are written separately for each type of viewing support. As such there is, in effect a website for each device perfectly adapted to screen width and type of information delivery and optimisation.
Therefore favouring rapidity, reader comfort and a fluid presentation well shaped for the type of screen and user search.
Responsive web design We use 'Responsive' Web design using the same web-site. Thereby tailoring the contents to automatically reposition according to the screen width and device type.
The same content can be shown or hidden, following this selective process, in order to optimise the presentation of information.
More and more visitors are using mobile phones to get information, quickly, from a site, whilst on the move. Otherwise they are simply distracting themselves, to pass the time in a queue or waiting room.
Accompanying you through the creation and updating of a web site with the graphics, editorials and design, right through to the process of site hosting and solid natural referencing on the web with the major search engines.
Search engine Optimisation SEO:
The purpose of a good web site is to present information to it's visitors. In order to do this it must be "findable" on the Internet.
Some visitors may have found the site name in an advert or business card, however the majority of visitors depend upon a search engine for this information.
So it is of vital importance that the site is both recognised and appreciated by the engine. If it is appreciated (ie it respects the strict criteria of a well organised site) then it will be listed high up on the results page; hopefully amongst the first page of results!
Although this is an organic process, that will reward those sites being present for a certain duration; will inevitably lead to this effort being rewarded by a marked increase in the total number of visitors.
That is to say that the site becomes more "visible" on the internet.
Organic or Natural referencing (SEO)
This involves the optimisation through respecting on-page and off page improvements. These will include the code and contents for on-page optimising, together with the site being linked to. Off page optimisation, linking from other relevant site, as the means of natural off-page optimisation, from a site such as a forum, for example.
We can see that these types of improvements do not require payments for advertising hence are 'organic', through the site construction, and adhere to the strict algorithms used to analyse the utility of the external web site.
Furthermore, the web hosting service, just as the Internet provider, will assure an extremely high-availability and level of security. With a built-in equipment redundancy, and procedures, they'll insure continual levels of accessibility to the internet and to your Website 24h/7 with at least 99,5% service uptime.
Find us on your Smartphone or Tablet wherever you are...
We'll accompany you in all stages of choosing a suitable host all the way to a functional online site in production. No matter whether it's for a local or wider target, specialiste or general audience. Let's see more...