web site & Search Engine Optimisation

We provide Content Management System (CMS) customisation and developement services

Webmaster - The tranquillity of being accompanied

Graphical web design

Web site design & indexing

Why have a Website?

web design

Considering that over 82.6% of the population, in France alone, is connected to the internet. They are spending more than 4 hours per day, surfing the net.


At present there are

more than a billion and a half

Websites active in September 2018.


When weighing the pros and cons of communicating through a website there are multitudes of considerations to be taken into account.

The importance of such a decision becomes more focused by considering the ease by which targeted communication with a desired audience can be attained and maintained.

All this is available 24/24 for meeting the needs of a modern moving society.
usine pme
...Whether a small business, an association (under the law of 1901) or an individual, we can all find an important reason for doing this.

...To share a passion, a knowledge, a skill or a professional trade, to best find a niche market, new customers or to stay in touch with the existing client base.

Just to propose a few of the legion of possibilities.
It cannot be overstated, nowadays, that the website has become a primordial support for any communication and marketing projects...

... as witnessed by the enormous growth in customer online shopping requests accompanied by the explosion of e-commerce sites.

increasing use of online information

actus

We are witnessing, during recent times, a withering of the classic media, such as newspapers and magazines.
This recent evolution greatly accentuates the growing importance of websites...
Wordpress
It is interesting that the most popular web content management program should be called "Wordpress".

Starting out life as a blog publisher, which allowed anybody to publish a page on the internet.

This has now evolved into flexible open source systems with endless possibilities through the numerous plugin contributions to its core.
Joomla
Another major player is the "Joomla" management system with an advanced editor allowing contributors to easily update web page contents.

This CMS offers a wide range of features that can be added-on as well as being well supported and frequently updated.



find out more with NorseCode for further information and support for starting your new website, the possibility of a site update or improving the site SEO.



Following an important update for Google Chrome, which now displays a message on websites that are not secure.

It has become important to activate the secure protocol within the internal site links and addresses. This will insure the site confidentiality and data integrity.
Sent by clients or received from the web server; such as images and codes.

You will notice in the navigator the apparition of a green padlock on the left of the site address bar https://.

The importance of Natural referencing

Moteurs

A. Based on the right selection of keywords together with a well constructed, coded, and illustrated content, that corresponds best to the strict algorithms used by the principal search engines, such as Google.
Therefore your site can simply be found by internet users because it is high up on the search results page.

B. OFF PAGE optimisation with back-links. These are simply links placed on other pertinent web sites that point, when clicked upon, to the web site being optimised.
These back-links can be in the form of social media websites, such as Facebook, or authoritative websites.
Otherwise put, those that agree to mutually link, by relevance, to the subject matter.

C. Google is changing how it sees web based searches in the future and is shifting from answers to "journeys"

  • This means the journey will become the focal point for Google’s future of search.

  • Increasingly, the search engine will know where you are in your journey quest, it'll remember what you did and where you most likely want to go.

  • It wants you to discover and consume more content: therefore providing more content (ads), throughout this journey, instead of just pointing to pages that conform to keywords and pertinence.

  • therefore reinforcing the adage "content is king".

  • Because the context of a search will be taken into account, not necessarily a keyword; maybe you don't know the technical name for a new phenomenon that you're curious about. How does the search engine answer that journey?

  • This is the application of an artificially intelligent interpretation, known as AI, of the vague explication of that, which, you're actually attempting to search for.
norseCode - Offering a client based experience that incorporates digital installations and website navigation, editorial work, publishing and corporate identity - all in the context of an evolving design and brand development philosophy.

Ask us about modernising or updating your web site

Consult with us as to how best this expertise can be applied to render a site both durable and optimal; based upon...
    search engine optimisation
  • Inspired Quality content - with text, visuals, Styles
  • Good development with added features well organised and configured
  • Natural and optimized referencing (SEO)
  • Ethical SEO - White Hat referencing
  • Quality back-link building

Web Design & Graphic communication

For an existing web site...
A new website project...

Building new websites using a CMS - Content management system; that makes the updating of new site content much easier. Such as modifying the text and images found in the site pages or articles (you dont need to be a developer!). The same can be said for certain functionalities (small applications that make a page visit a better experience) and their place on the page or, indeed the page chosen for their display.

In France, alone, you can count, daily, upon 52,7 millions web-surfers (83.8% of the population) in mai 2018, according to Médiamétrie

Benchmarking

Benchmarking
  • Site audit

  • Competitors site audit
  • - Analysis
    - Detailed results
    - Comparison

  • Keywords
  • - Search
    - Evaluation
    - Integration

  • Client specifications
  • - liste the principle lines and needs guiding the developement

    Template

    wireframe

  • Zoning
  • -Page layout

  • Wireframe
  • -Organisation, details
    -positioning
    -Features

  • Site architecture
  • -file Structure
    -Menus
    -Site map

  • Graphical identity
  • -graphical styles
    -Fonts, colours
    -Logo, icons, images
    -Text

    Development

    development

  • Web language codes
  • - Site construction
    -Links
    - Styling for Visuals
    -Text

  • Integration with the CMS (content management system)

  • Database

  • Functions
  • - added features and interactivity

  • Languages

  • Responsive web pages
  • Production

    Server

  • Choice of Web Hosting provider

  • Web server type
  • - Mutualised
    - Dedicated

  • Domain Name

  • Deployment
  • -Configuration CMS
    -link addresses
    -Site security

  • Natural (organic) SEO
  • Webmaster activities

    As a sort of site administrator; the webmaster's responsibilities are manifold, encompassing the entire website process. This can include site optimisation, frequent content updating (including design aspects, media and plugins) and the generale smooth functioning of a site in production.

    Furthermore, global activities such as the creation of a new site and contents, integration, projet overseeing, publication and promotion, will insure such aspects as the optimal functioning of the coding, features and web visibility - SEO - as well as the security and hosting operations. In order to meet the visitors expectations a general field audit (or "benchmark") will help insure appropriate brand promotion.


    Tranquility assured...

    Updating of an existing site already in production - with a general overhauling of the layout, Contents - graphics, media, texts, keywords - plugins as well as the site manager (CMS such as WordPress), fixing problems and dysfunctional processes.

    Overhauling a site already in production with up to date aspects and visibilty in the search engines.

    A solid backup strategy.

    Inclusion of a test site, for configuring changes and testing an update's impact prior to installing it on a site in production.


    Web Site Security - Backups frequency, database (onsite/offsite). Prevention: Attack, Administration Intrusion, appropriation, redirections and denial of service(Dos)attacks.

    Management of the site content, and it's layout, including the visual appearance on the various types of devices that display it on a screen via a navigator, such as Mozilla Firefox or google Chrome, along with functionalities which accompany the presentation of this content and it's on-screen positioning.

    Our complete web services will accompany you throughout the creative aspects of site design whether for a new site or the revision of an existing site. We can meet the expectations of demanding visitors with a clear response to all their needs...



    Whether it's for a NEW WEBSITE
    ...Or an EXISTING WEBSITE

    A site in need of updating with a new, up to date look. By employing a technique called "Benchmarking", in order to be better placed, in search engine page results, than the competitors.
    Therefore, to better serve your visitors, as well as capturing the attention of new visitors.


    the web site is your stall with your product spread out and presented as a universal display

    website webdesign jpg

    Our latest creative webdesign

    creating websites
    1. Images created and manipulated through Gimp®, Photoshop® & Illustrator®For Web Publication.

    2. Creation of Logos, FavIcons, Icons, Illustrations and Photographs

    3. Construct a coherent and intuitive site navigation

    4. Choice & size of fonts

    5. Web page styling for the text and graphics

    6. Optimising graphics, code and and SEO for web publication.
    7. Follow-through of web hosting and production stages of the site development
    webmaster